Oracle and MySQL

Some of heard of SQL by Microsoft, and now, most have also heard of MySQL by Oracle Corporation.  What exactly is MySQL?  And why does it seem to always be in computer server news articles and ads?

MySQL can formally be defined as a database management system, of which is relational.  It actually runs as its very own computer server, providing access for numerous users to several and variant database systems.

Named after the daughter of Michael Widenius, developer of the system, it was originally created and began the marketing process in nineteen hundred and ninety-four.  Now, after its formal internal release in nineteen hundred and ninety-five, this database management system is formally owned by Oracle Corporation.

Currently MySQL is being overloaded, and is said to be not capable of holding such large amounts of data.

As personnel and IT experts work around the clock to solve the issue, more and more companies are buying into MySQL or Microsoft’s SQL to save money, anyway.

Oracle is presently claiming that their MySQL management system actually saves a company up to ninety percent more of the cost that Microsoft’s SQL server might.  Some take this to be a battle cry between Oracle and Microsoft, while others see it as healthy competition between one company and another.

Oracle Corporation has also stated that MySQL is to have a complete update and revamp, which should include, but is not limited to:  data modeling tools, new and improved online backups, admin tools, better and newer graphing systems, etc.  Even with the updates, the some are questioning the large price saving gap Oracle is selling to its customers and prospects, with respects to claiming cost efficiency over their current competitors.

Most believe that the Oracle system is going to outweigh the SQL system in the end, but most aren’t making formal statements at this time. There are still very visible gaps with respects to features each system holds, and capabilities each company is attempting to tweak.  And, until capabilities for holding and housing more data is available, some prospective clients are standing still.

Technology is consistently changing, and both Oracle and Microsoft have been in the forefront of positive global advancement and change.  It will be interesting to see what the next step will be for either company, with respects to MySQL and SQL.

Creating an HTML newsletter

There are quite a few email marketing companies that give you the tools to put together your HTML newsletters yourself I quite like GraphicMail as they have a fantastic drag-and-drop editor that helps those not-so-web-savvy users put together a great looking newsletter without them being familiar with HTML. But for those that are, GraphicMail offers HTML editors that are easy to use.

Their intuitive, user-friendly online HTML editor lets you create content from scratch or modify a selected email template in minutes. The editor is easy enough to use for people with no HTML design skills, yet powerful enough to be useful to those with design pros. Also, they fully support foreign language and double-byte character sets, allowing you to send both plain text and a HTML newsletter in virtually any foreign language.

So personally, that’s my choice.

Whatever email marketing solution you choose for your html newsletter, make sure of the following:

-That it has a policy against spam.

-That you don’t use your own email program as you might be cut off by your Internet Service Provider for spamming; and not only that – there is no way for you to analyze your email campaign success if you just send out some mails from Outlook, for instance.

Once you’ve found the ideal email marketing service, follow these steps to get the best out of your html newsletter:
Decide which program you are going to use to create your email newsletter.
If you’ve already created your newsletter, simply import your own HTML (template) files from Dreamweaver (zip HTML and images), Word, or FrontPage, and upload it to an email marketing platform to send.
If you have some snazzy design skills, then you can design your own html newsletter to create a striking and engaging experience.
Maybe you simply choose from a range of free email templates (a good email marketing company should have this option) and modify it in minutes with an online editor.
Some email marketing service providers even give you the option to upload an entire web page and send it as your newsletter.
Make sure that your newsletter is not too large so that it can be downloaded quickly, (think of those poor souls that view it on their mobile devices!).
Proof-read your email for correct spelling and grammar.
If your email marketing provider has tools that allow you to personalize your newsletter for each recipient, make use of it.
And lastly, send a test email to yourself before finally sending off your html newsletter. If everything looks okay, send it off to your mailing list!